Everything we do runs on the InstanceOne Method™ — our proprietary operating model for full-funnel growth. It’s the reason a Gig engagement doesn’t feel like five vendors in a group chat.
InstanceOne™ connects the three things most agencies keep separate: the channel ecosystem (how paid, organic, and content reinforce each other), the funnel (mapping every asset to awareness, consideration, conversion, and retention), and the outcome (tying each capability to a number the business actually cares about). One method, one team, one source of truth for what’s working.
The result is speed and clarity: faster creative testing, tighter tracking, and reporting that a founder or a CMO can read in ninety seconds and trust.
Everything we do runs on the InstanceOne Method™ — our proprietary operating model for full-funnel growth. It’s the reason a Gig engagement doesn’t feel like five vendors in a group chat.
InstanceOne™ connects the three things most agencies keep separate: the channel ecosystem (how paid, organic, and content reinforce each other), the funnel (mapping every asset to awareness, consideration, conversion, and retention), and the outcome (tying each capability to a number the business actually cares about). One method, one team, one source of truth for what’s working.
The result is speed and clarity: faster creative testing, tighter tracking, and reporting that a founder or a CMO can read in ninety seconds and trust.
Mari Gericke founded Gig Digital in 2017 and has spent close to a decade building it into a data-driven performance marketing and creative collective. She leads client strategy and the development of the InstanceOne Method™
Nam sodales lobortis varius. Nulla facilisi. Curabitur porta ut est at mollis. Nulla non fringilla orci. Aenean vel mi eleifend, tempus enim quis, elementum sapien. Quisque egestas rutrum lacus, ut imperdiet turpis pharetra non. Nunc tincidunt euismod efficitur
Nam sodales lobortis varius. Nulla facilisi. Curabitur porta ut est at mollis. Nulla non fringilla orci. Aenean vel mi eleifend, tempus enim quis, elementum sapien. Quisque egestas rutrum lacus, ut imperdiet turpis pharetra non. Nunc tincidunt euismod efficitur
Everything we do runs on the InstanceOne Method™ — our proprietary operating model for full-funnel growth. It’s the reason a Gig engagement doesn’t feel like five vendors in a group chat.
InstanceOne™ connects the three things most agencies keep separate: the channel ecosystem (how paid, organic, and content reinforce each other), the funnel (mapping every asset to awareness, consideration, conversion, and retention), and the outcome (tying each capability to a number the business actually cares about). One method, one team, one source of truth for what’s working.
The result is speed and clarity: faster creative testing, tighter tracking, and reporting that a founder or a CMO can read in ninety seconds and trust.
Everything we do runs on the InstanceOne Method™ — our proprietary operating model for full-funnel growth. It’s the reason a Gig engagement doesn’t feel like five vendors in a group chat.
InstanceOne™ connects the three things most agencies keep separate: the channel ecosystem (how paid, organic, and content reinforce each other), the funnel (mapping every asset to awareness, consideration, conversion, and retention), and the outcome (tying each capability to a number the business actually cares about). One method, one team, one source of truth for what’s working.
The result is speed and clarity: faster creative testing, tighter tracking, and reporting that a founder or a CMO can read in ninety seconds and trust.
Nam sodales lobortis varius. Nulla facilisi. Curabitur porta ut est at mollis. Nulla non fringilla orci. Aenean vel mi eleifend, tempus enim quis, elementum sapien. Quisque egestas rutrum lacus, ut imperdiet turpis pharetra non. Nunc tincidunt euismod efficitur
Nam sodales lobortis varius. Nulla facilisi. Curabitur porta ut est at mollis. Nulla non fringilla orci. Aenean vel mi eleifend, tempus enim quis, elementum sapien. Quisque egestas rutrum lacus, ut imperdiet turpis pharetra non. Nunc tincidunt euismod efficitur
The Art of Digital Integration. Creating unified digital experiences that transform how businesses connect, grow, and succeed in the digital landscape.
Mari Gericke founded Gig Digital in 2017 and has spent close to a decade building it into a data-driven performance marketing and creative collective. She leads client strategy and the development of the InstanceOne Method™ — the operating model behind every Gig engagement — with deep specialisation across the sectors where marketing is hardest and highest-stakes: FinTech, SaaS, EdTech, BioTech, and ecommerce, both DTC and B2B.
Her expertise was built on both sides of the market. Before Gig, Mari worked as an Associate Paid Media Director at a London performance marketing agency, running full-funnel campaigns for international clients; spent five years as a senior paid media specialist driving lead generation and conversion for financial services and SaaS brands; and led growth as a Head of Marketing, where she managed campaigns directly with Google after her company was selected for the Google LaunchPad Accelerator, running acquisition across the US, UK, Canada, Australia and New Zealand markets. She holds a degree from the University of Cape Town.
Under her leadership Gig has built and run marketing engines for brands across financial services and beyond, including the global brand and demand build for WealthTech firm Eton Solutions, where the engine scaled qualified leads 3.2× and cut cost-per-lead by 35%. Mari’s focus is deceptively simple: make marketing accountable. She built Gig so that strategy, creative, media, and measurement live in one team — because that’s the only way she’s found to move fast without losing sight of what’s actually driving revenue.
